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Is Your Small Business Marketing Going in the Right Direction?

Posted by Bonnie Bornstein Fertel

Aug 15, 2012 5:02:00 AM

Make a Plan and Stick to it!

Bonnie B's advice on making a marketing plan and sticking to it.All small business owners, actually all  business owners will agree, that you have to have a plan...a goal...a direction. Your small business marketing should have that same direction. 

But, the burning question is, How do you get there?


  • Do some soul searching
    • Where are you heading?
    • What direction are you taking?
    • How long will it take?
    • What do you really want to accomplish?
  • Do some brain-storming
    • Meet with your team
    • Devise a strategy
    • Check out your competitors
      • Yes...don't be shy! Imitation is the best form of flattery, but don't ever copy or replicate
    • Make a timeline
      • How long will it take to reach your goals
      • Meet with your accountant or business coach
      • Do you have the resources to do it right
  • Ask an Expert
      • Every successful business person has had a mentor 
  • Stay the course
    • Don't give in to frustration, good plans take time
    • Plan ahead if your business is seasonal
      • Most online results take 3-6 months to mature
    • Check, check and check again

    The greatest research in implementing a good marketing strategy is research and forethought, and yes, of course...patience.

    Good luck!

  • Learn more about Bonnie B's marketing strategies for small business

Topics: Small Business Marketing

Learn more about Bonnie B's marketing strategies for small business

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