Bonnie B, LLC - Marketing Strategiess for Small Businesses
Bonnie B Small Business Marketing is Bzzzzy for You!

Small Business Marketing

    ...about content creation, website design, social media and the things that small business marketers love...

 

 


Blog-Image
     

Small business marketing talk...
Websites, blogs, content, social media, SEO, PPC, & more.

 

 

Page Content and Success: Semantics and SEO...

Posted by Bonnie Bornstein Fertel

May 23, 2016 10:28:14 AM

How_great_content_helps_search_results

 

How to increase your chance at being found online in today's world of search. 

Why search rules are ever-changing and what you should do about it...

 

 

 

Dictionary.com defines the word semantics as:

a. the study of meaning.
b. the study of linguistic development by classifying and examining changes in meaning and form.
So, what does that really mean and why, you might ask, am I evening metioning this, you might ask?
If you were disputing the understanding in a conversation with a friend, your debeate might begin with "You're talking semantics". In other words, it was nearly subject to interpretation.
Often you'll hear two people debating, and one might say "the difference between your position and mine is just a matter of semantics."
 
Google uses synonyms in determining relevant search. Thus choosing search terms because more and more important if you're engaging in a Paid advertising campaign (PPC).

Having largely abandoned traditional cold calling and other marketing efforts of bygone days, marketers and business owners want to be found online.
And, it seems every week the best way to accomplish that goal is participate in the ever-changing world of search. Recognizing that fact is the easier part...Figuring out how to do that is the harder part. 

And, while the field has become highly populated, there are some companies that are returning to that idea of 'cold-calls'. Do you really have time for that? And/or do you have the payroll for overhead expenses to be spent on a campaign that might not produce?

With telephone directories (you remember the good ol' Yellow Pages' don't you?) becoming obsolete, anyone with a computer, tablet or smart phone queries searches multiple times each day. 
Thus, the importance of having website pages rich in relevant keywords so that your would-be customers find you easily.

Let us know how we can help.
We'd love to know your thoughts.
 
All the best,
Bonnie
 

Topics: SEO, Page Content

    
Learn more about Bonnie B's marketing strategies for small business

Blog Subscription

Get_a_Marketing_Evaluation_from_Bonnie_B_for_your_small_business

Happy with your marketing?

9_Easy_Steps_to_a_Smart_Marketing_Plan

Get our Free E-Book

Connect with Us!

Recent Posts

Google+