How easy is your website to navigate?
Have you ever asked a friend to look at it objectively and comment?
Afraid to do that?
Don't be...it can always be fixed.
In an article written by Stoney DeGeter for Search Engine Land, a very important point was made. He wrote "Ever good story has a begining, middle and end It starts with the set-up, moves into the conflict and wraps up with the resoultion"
A website is like a book, and you want your visitors to have a good experience as the "read" your story.
Ask yourself a few questions about your website:
- What brought the viewer to my site?
- Often a Pay-Per-Click campaign will direct a potential viewer to a specific landing page
- An 'organic' or 'natural' search result
- Direct traffic (often a viewer will be given your URL (website address)
- Will my site contain the information the viewer is looking for?
- Is my website user-friendly and easy to navigate?
- Do I have the proper calls to action to convert the potential customer?
- Download information
- Purchase a product
- Order a service
Your viewer should be able to walk through your site in an orderly fashion, find what he/she is looking for, contact you and make arrangements for whatever is needed.
But your site must not contain 'road blocks' that frustrate a viewer and cause him/her to click on that dreaded "back button" (oh no!)
All in all, make sure your content is easy to read and understand by a viewer, AND by the search enginges.
Remember that your words have to satisfy not only the human viewer but also the 'spiders' that crawl the web looking for information on websites that is relevant to the queries a viewer enters. And...don't forget that these results which ultimately match their algorithms, potentially return your website.
Sounds like jibberish? Have questions?