Small Business Marketing

I'm a small business owner, and a small business marketing expert. 

And, I try to see things from both perspectives. 

Actually I'm the owner of two small businesses. Are they in the same industry? No, they're not. Altough businesses come in many varieties, business is business. 

It doesn't matter if your business is unlike others.  In truth, the premise upon which all businesses operate is identical in that the goals are the same. So how does that affect you? More to the point, the question that you should ask is how do you differentiate your business from competitors. In the world of small business marketing, that is key.  Here's what I think all small business owners have in common...

 Small Business Marketing Strategies are ever-changing...

Here's why and what you should do about it...

The expression 'the more things change, the more they stay the same definitely does NOT apply to marketing.  

Often the correct steps to identify your target customer is not applied, and that is huge. It's like speaking a foreign language.