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Small Business Marketing

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5 Steps To Creating A Marketing Persona

Posted by Bonnie Bornstein Fertel

Mar 26, 2014 6:32:00 PM

Who is your customer?  

Before you can develop a successful marketing strategy, you need to know this.


It makes sense to gain an understanding of who exactly you want to sell your product or service to, and what makes them "tick". 

Let's spend some time developing a framework for building your marketing personas.


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Topics: SEO, Personas, Creating marketing campaigns

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