How to increase your chance at being found online in today's world of search. 

Why search rules are ever-changing and what you should do about it...

Why, you ask, do you need to optimize your content? 

The better question you might ask, perhaps is why you need to optimize what you write.

Here are some points to keep in mind when optimizing your content for search.

Who is your customer?  

Before you can develop a successful marketing strategy, you need to know this.

It makes sense to gain an understanding of who exactly you want to sell your product or service to, and what makes them "tick". 

Let's spend some time developing a framework for building your marketing personas.

 Is Your Small Business Website Optimized for Search?

If it's not...How will your site be found?

Small businesses can't compete with the likes of mega-corporate companies, but there are still ways to attract traffic to your website. Patience, stick-to-it-iveness and time is what it takes.