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Writing Meaningful Blog Posts to Engage Your Viewers

Posted by Bonnie Bornstein Fertel

Dec 5, 2013 2:17:00 PM

Did you ever stop and think about blog posts?Bonnie's thoughts on why blog content is important to your audience

It's just not alot of ranting, but important thoughts.

Let's Talk about talking...


To be passionate about saying something that you hope someone else might read, share or comment on is, to say the least, admirable.

To craft your thoughts in such a way that it becomes interesting, thought provoking and ultimately viral, is...well, a feat to be applauded.

Why do people write blogs? 
I might say, for multiple reasons. One important reason that writing meaningful blog posts matters is that you want to engage your viewers so that they come back to you again. 

  • A blog is a soap box. It's a way to make your point and speak loudly enough for potentially scores of millions of people world-wide to hear.
    • (WOW, that's a mouthful right there, isn't it?)
  • It's an interesting way to strike up a conversation
  • It's a painless way of subtly promoting what you you offer, products you sell by being consumer friendly, offering advice, and sometimes just sharing information, without that salesy feeling.

But...there are rules. In January of 2012 Neil Patel wrote an informative blog post for Search Engine Journal where he stressed the importance of blog etiquette, but also about why it's still important today to blog.

Give it some thought. What do you want to say that you'd like others to hear?
How are you going to get your word out and rank higher in search engines?
Wouldn't you like to develop a following?

Is it worth your time and effort?

In short,  yes...but the returns are not always obvious nor are they immediate. 

For decades consumers wrote letters to editors of newspapers when they had something to say. They waited, anxiously, checking the editorial section to see if their response was heard.

Today that can be accomplished online with a few taps of the keyboard and clicks of the mouse. Today it's nearly automatic. Here are some of my tips on writing a meaningful blog post

But, more to the point, the web is  forum for opinions. Have one to share? make it worth reading, interesting, well written, and concise.

And, do remember to 'color in the lines'. Don't SCREAM (capital letters, multiple exclamation points) , but make your point, and use original content.

Let me know your thoughts!

Learn more about Bonnie B's marketing strategies for small business

Topics: Blogging

Learn more about Bonnie B's marketing strategies for small business

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