Bonnie B, LLC - Marketing Strategiess for Small Businesses
Bonnie B Small Business Marketing is Bzzzzy for You!
Bonnie B offers a free marketing evaluation of your small business.

What is a marketing strategy and why do you need one?

Wikipedia says:

David Aaker, an American orgnaizational theorist, consultant and Professor Emeritus at the University of California at Berkley's Haas School of Business and well known marketing expert with a particular focus on brand strategies,  defines a marketing strategy as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.  

Wikipedia goes on to further state that: Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.


Simply stated: in order for a business to succeed, a marketing plan should be:

  • Developed
  • Implemented
  • Consistently reviewed and updated
  • Re-visited to accommodate any change in the business cycle...again and again

So, how does a busy small business owner who is already juggling responsibilities do this? 
Well, that's where we come in!


How do we build search results? Let's talk about rank...

Marketing brings more visitors to you website and will...  Increase traffic...   

Social Media, content creation and blogging will  Build your online presence...