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David Aaker, an American orgnaizational theorist, consultant and Professor Emeritus at the University of California at Berkley's Haas School of Business and well known marketing expert with a particular focus on brand strategies, defines a marketing strategy as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Wikipedia goes on to further state that: Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to the goals of the company and its marketing objectives.
Simply stated: in order for a business to succeed, a marketing plan should be:
So, how does a busy small business owner who is already juggling responsibilities do this?
Well, that's where we come in!
Marketing brings more visitors to you website and will... Increase traffic...
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