Bonnie B, LLC - Marketing Strategiess for Small Businesses
Bonnie B Small Business Marketing is Bzzzzy for You!
     
Learn more about Bonnie B's marketing strategies for small business

Objective: Increase website traffic, Gain Social Media Presence, grow ROI and Client Interaction


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Bornstein Sons, Inc.

Sector

Home and Business Repairs, Services and Installations
Air Conditioning, Heating, Plumbing, Solar, Electrical and Generator installations, service, maintenance and repairs.

Situation

Competition in New Jersey is fierce for these industries. Bornstein Sons, a third generation family owned and operated service company has a stellar reputation; however  a major push for expanded online marketing efforts was in focus.

Solution

Bonnie boosted Bornstein Sons' online presence by creating  an eye-catching website that has been aclaimed to provide easy navigation, plenty of relevant information and easy client interaction.

  • Special emphasis was placed on viral marketing strategies designed to promote  client awareness through social networking sites such as Facebook, Twitter, LinkedIn and Google Plus.
  • Implementing multiple monthly blog posts and a monthly newsletter, Bornstein Sons is present and on their customers minds and has drawn customers to learn more about services the company.
    • Through this exposure, clients enjoy special offers and take advantage of promotions and seasonal tips.
  • Constant focus on Bornstein Sons' AdWords PPC Campaign provies an exponential increase in ROI (Return on Investment)
    • 25% of all new business stems from this program.  
You can read the Bonnie's Google 2011 Interview here

Additionally, Bonnie has established a customer satisfaction follow-up program after first-time service and install experiences, and a customer referral programs, in a continuing effort to improve customer experience. All customers are communicated with after installations to ensure continuing satisfaction.

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